Trends in graphic design evolve and change just as they do in other design fields – from fashion and furniture, to automobiles and architecture. We’ve compiled a list of the hottest things happening in graphic design at the moment – which ones do you like and which would you like to avoid?
Nostalgia has made a big resurgence in design over the last twelve months, with typography, colours and imagery taking on a distinct retro flavour. An emerging backlash against our increasing reliance on technology and social media has people yearning for simpler times, and designers are capitalising on this in everything from posters to packaging. Expect to see this trend continue over the next twelve months.
Pantone’s colour of the year for 2014 is “Radiant Orchid”. Leatrice Eiseman, executive director of the Pantone Colour Institute, says, “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.” While last year’s colour, Emerald, embodied growth, renewal and prosperity, Radiant Orchid is all about creativity and originality.
Among MyFonts’ list of the most popular fonts for 2013 was Style Script, designed by Rob Leuschke. Script display fonts are becoming much more sophisticated as their designers include a wide range of glyphs and alternative letters in their character sets, so graphic designers can create refreshing, interesting, dynamic and organic typography that recalls a time when script lettering was done by hand.
LogoLounge’s top trends from 2013 included waves, molecules and bracketing (geometric, symmetrical shapes that highlight the space between them). Their website indicates that logo design in general is showing a move towards more use of flat colour, rather than mimicking thee dimensional surfaces like metal and glass, and that smaller companies are seeing their size as a positive point of difference and favouring logos that show that they’re small.
As digital printing technology evolves, adding what would once have been cost-prohibitive embellishments and finishes to short-run print jobs is becoming increasingly viable. The ability for digital printers to print on a wider range of paper stocks is also broadening the options for small print runs, and one of our favourites in 2013 was metallic paper, which when used effectively can add depth and dimension to printed photographs and recreate the effect of foiling without the expense.
We look forward to seeing what the next year has in store.